Wolff Olins

Wolff Olins is a global design studio known for shaping influential brands. As it marked six decades of work, the studio reimagined its online presence with a website reflecting both its legacy and forward-thinking approach.

We partnered with Wolff Olins to create their new website, translating an expansive portfolio into a cohesive digital experience. We developed a flexible system to present their case studies, ideas, and writing.

A prestige design studio deserves to be designy and fun. So, in addition to the core build, we collaborated on playful microinteractions that bring movement and personality to the site. Relatively subtle but intentional, they help reinforce Wolff Olins’ belief in design as something dynamic, expressive, and alive.

Behind the scenes, Oak moved and restructured content and developed a web-specific style guide as a source of truth for consistency and longevity. This strong digital foundation evolves with the studio’s work and needs.