oak.is thinking

We write about design and cocktails.

Seconds Since Tupac

Introducing Seconds Since Tupac (Tupac Time), now available on GitHub.

Tupac Time (not to be confused with Epoch Time or Unix Time) is a system for describing instants in time, defined as the number of seconds that have elapsed since the death of rap legend Tupac Shakur.

Tupac, also known by his stage name 2Pac, was pronounced dead on Friday, September 13, 1996 at 4:03 pm PDT (23:03 UTC). Today would’ve been his 43rd birthday.

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Summer intern

We are looking for a talented person to join our Brooklyn-based studio for a summer internship.

At Oak we create products like Dropmark, Siteleaf and Symbolset, and make things for clients including CreativeMornings, Working Not Working, and the School of Visual Arts.

As an intern, you’ll have the opportunity to learn, hone your skills, and contribute valuable work to real projects—not go on coffee runs (unless that’s something you’re passionate about).

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CreativeMornings is nominated for a Webby

We’re excited to find out CreativeMornings has been nominated for a Webby Award!

CreativeMornings is a breakfast lecture series for the creative community in nearly 80 cities around the world. Last year Oak worked with CreativeMornings to design and launch the website which serves up hundreds of hours of video in a dozen languages. We continue to work with the CM team to expand the site and introduce exciting new features like visual user profiles.

Show your support and for for CreativeMornings for the People’s Voice award.

Shipped in 2013

In 2013 we…

Launched a marketing site for Monotype’s SkyFonts service.

Shipped (literally) 1000 Symbolset specimen books to our favorite customers.

Introduced Dashboard view on Dropmark with new privacy settings, quick upload, and collection merging.

Created and shipped our first iOS app Blue during Oakweek in Los Angeles.

Designed our first piece of furniture, a 16-foot worktable made of reclaimed oak (a collaboration with Lorimer Workshop), completing our new studio space at Studiomates.

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Animated SVGs: Custom easing and timing

The chart above is an animated SVG featured on Sprout.

This chart, and one other animation on Sprout, were initially GIFs. By using animated SVGs instead of GIFs we were able to reduce our page size from 1.6 mb to 389 kb, and reduce our page load time from 8.75 s to 412 ms. That’s a huge difference.

Below, I’ll break down the animation of one of the circles seen in the chart. The technique applies to all of the elements in the graphic. With this you can create your own lightweight animated graphic.

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Introducing Sprout

Back in 2011 we challenged ourselves to redesign our website in one week. It sounded like a crazy idea, leading .net Magazine to publicly question our sanity, but what we learned in that week was invaluable and helped shape the way we work today. It taught us how to be efficient and really focus on what’s important.

Our company has a grown a lot since then—we’ve had the pleasure of working with global brands like Apple, NASDAQ, and UNICEF, and also launched a handful of successful products of our own, including Symbolset and Dropmark. Most recently we launched Siteleaf, a lightweight content management system for web developers and their clients.

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CreativeMornings

creativemornings.com

CreativeMornings is a global, monthly breakfast lecture series for creative people. Started in 2008 by Tina Roth Eisenberg, CreativeMornings began in New York and quickly spread to nearly 60 chapters around the world from San Francisco to Auckland.

With a sprawling video library of monthly talks from creative icons like Milton Glaser and Erik Spiekermann, CreativeMornings launched a Kickstarter campaign last year to create an archive, and bring the global community together.

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