oak.is thinking

We write about design and cocktails.

CreativeMornings is nominated for a Webby

We’re excited to find out CreativeMornings has been nominated for a Webby Award!

CreativeMornings is a breakfast lecture series for the creative community in nearly 80 cities around the world. Last year Oak worked with CreativeMornings to design and launch the website which serves up hundreds of hours of video in a dozen languages. We continue to work with the CM team to expand the site and introduce exciting new features like visual user profiles.

Show your support and for for CreativeMornings for the People’s Voice award.

Shipped in 2013

In 2013 we…

Launched a marketing site for Monotype’s SkyFonts service.

Shipped (literally) 1000 Symbolset specimen books to our favorite customers.

Introduced Dashboard view on Dropmark with new privacy settings, quick upload, and collection merging.

Created and shipped our first iOS app Blue during Oakweek in Los Angeles.

Designed our first piece of furniture, a 16-foot worktable made of reclaimed oak (a collaboration with Lorimer Workshop), completing our new studio space at Studiomates.

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Animated SVGs: Custom easing and timing

The chart above is an animated SVG featured on Sprout.

This chart, and one other animation on Sprout, were initially GIFs. By using animated SVGs instead of GIFs we were able to reduce our page size from 1.6 mb to 389 kb, and reduce our page load time from 8.75 s to 412 ms. That’s a huge difference.

Below, I’ll break down the animation of one of the circles seen in the chart. The technique applies to all of the elements in the graphic. With this you can create your own lightweight animated graphic.

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Introducing Sprout

Back in 2011 we challenged ourselves to redesign our website in one week. It sounded like a crazy idea, leading .net Magazine to publicly question our sanity, but what we learned in that week was invaluable and helped shape the way we work today. It taught us how to be efficient and really focus on what’s important.

Our company has a grown a lot since then—we’ve had the pleasure of working with global brands like Apple, NASDAQ, and UNICEF, and also launched a handful of successful products of our own, including Symbolset and Dropmark. Most recently we launched Siteleaf, a lightweight content management system for web developers and their clients.

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CreativeMornings is a global, monthly breakfast lecture series for creative people. Started in 2008 by Tina Roth Eisenberg, CreativeMornings began in New York and quickly spread to nearly 60 chapters around the world from San Francisco to Auckland.

With a sprawling video library of monthly talks from creative icons like Milton Glaser and Erik Spiekermann, CreativeMornings launched a Kickstarter campaign last year to create an archive, and bring the global community together.

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Gazette just got better

Today we’re happy to launch a refined and better Gazette!

Gazette now supports Kindle, and a new Explore section where you can discover some of the favorite subscriptions amongst the community.

You can download previous issues in Kindle format from your account page, and you can connect your account for automatically delivery of future issues.

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Introducing Siteleaf

It’s here!

Siteleaf is a new, simple approach to content management. There is no database to worry about or website software to install. Simply manage your website in the cloud and publish to your own FTP, Amazon S3, or Rackspace Cloud account. You own your data and your website is archived forever, independent of our service.

Designing your site is as easy as writing HTML, even test locally using your live data. For developers, our  API makes it easy for you to extend Siteleaf and integrate your data into other apps and services.

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